Turtleneck. Round glasses. A product line cut from ~350 to 10. This is how the most focus-obsessed founder in history might have used a three-task planner — imagined from the public record.
Jobs' most famous move wasn't building — it was cutting. Returning to Apple in 1997, he slashed ~350 products down to about 10. The scariest, most important task of the day is rarely making something; it's killing something. That's a frog. 🐸
At his annual top-100 retreat he'd reduce a brainstormed list of priorities to ten — then cross out seven: “We can only do three.” DuckDoro's hard 3-intent limit is that retreat, every morning.
Jobs was famous for walking meetings — thinking happens in motion, not in conference rooms. One walking one-to-one made today's three; the rest of the calendar didn't.
“Simplicity is the ultimate sophistication” was the first Apple brochure's whole pitch. Stray sparks — five simpler words, three buttons, no manual — go to the Brain Dump, where they can wait without becoming clutter.
Sourced from the public record: the 1997 product-line cut and the top-100 “ten priorities → three” retreat ritual (Walter Isaacson, Steve Jobs, 2011), the walking-meeting habit (widely reported by colleagues), and the 2005 Stanford commencement address. Details are compressed and dramatized for illustration.
One click drops this starter plan into your own Brain Dump — frog first. Free, no card.